Getting Customers In The Door


It’s a proven fact that signage increases sales. When given a survey regarding what prompted shoppers to try a new establishment, 67% of shoppers replied with “saw the sign.”  If you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed, and that usually starts with signage. Quality signage is an easy and effective way to drive foot traffic and communicate with your customers. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought. Consider signs your silent but highest-selling salespeople. Signage helps your customers navigate your shop without making it necessary to ask sales staff basic questions.

Brick and mortar retail establishments have some consistent and important needs when it pertains to signs and graphics, starting first with the exterior signage. Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door — the largest hurdle to beginning a relationship with a potential customer. Exterior signage is the first impression customers have of your business. Central Graphics have solutions for any size retail establishment and any size budget. From simple sidewalk signage such as custom printed A-Frames or window graphics to more elaborate setups like backlit pole signs or electric channel letters, we can help you with that elusive but ever important first step – getting customers in the door.

Floor Graphics (2)
Channel Lighted Letters


Once inside, there are a few different things to consider, the first of these concerns being informational signage. Informational signage may also be known as departmental, directional, organizational, or wayfinding signage. These signs help the customer navigate your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future. Wall decals, hanging signs, shelf markers – the choices of which are nearly endless, play more than one important role in your business. Not only do they make the experience for your customers easier and more pleasant, but once you start putting up informational signage, it becomes clear to you if your store is arranged in an orderly fashion, I.E. it benefits you organizationally. While speaking on wayfinding signage, it’s important to note that Central Graphics is also capable of helping your business be entirely ADA compliant. Making customers feel welcome means all customers. Offering accessibility by way of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators will make disabled patrons’ experience more comfortable and enjoyable. If your location offers accessible features but doesn’t make them known, you’re doing your customers a serious disservice.

Product Value, Brand Awareness, Improved Sales

Lastly, we cannot forget persuasive signage, or sales signage. Sales tags, banners, product displays, poster inserts; all these signs can advertise a particular product or promotion. Persuasive signs or displays can also influence customer flow and improve interactivity with otherwise unnoticed products, showcase a particular type of product, or offer an opportunity for retailers to communicate specific details of new, seasonal, or featured items. These displays can turn an otherwise ordinary product into a popular “hidden gem.” Effective persuasive messaging can also create a higher perceived value for products, increase brand awareness, and improve retail sales.

Central Graphics can help you leverage your potential and get the most out of your retail establishment. Let our creative experts help you take the first steps towards cashing in on the retail advantage of graphics and signs. Click here to get a quote, or to receive a free consultation about how our products can start helping you increase your sales today.

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