Make The Most Of Your Event
Stand Out Above The Rest
Let us put our extensive experience in branding high-quality events to work for you. You want your event to be a memorable experience, and that’s nearly incomplete without proper marketing. From political campaign signs to giant checks for corporate events, there are countless creative ways to make sure your event stands out above the rest. As experts in indoor event signage and outdoor event signage, we’ll explain all your options and suggest solutions that best meet your needs and your budget.
Why is this important? Companies choose to invest in event marketing because events inherently generate leads — 50% of marketers say their #1 reason for investing in events is for lead generation and sales.
As an event host, the registration process alone generates a list of people who are already interested in your product, industry, or at least fall in your target demographic. Don’t forget, plenty of event attendees convert while at an event. In fact, 79% of US marketers use event marketing to generate sales.
Event branding, however, is much more than just a corporate logo. Essential elements include Color Themes, Font Style, Writing Style, Imagery, Illustration and Taglines for any specific program. Perhaps your event objective is to highlight a service or a product, or perhaps your “product” is a lifestyle, a cause, or even a state of mind. No matter what your brand represents, remaining consistent in your messaging and visual aesthetic strengthens your Brand Recognition. Consistency is key, and consistency is Central Graphics middle name. Not literally, as companies don’t typically have middle names, but you get the idea.
One of the biggest mistakes when considering event branding is to not give your existing corporate branding the priority and budget required to incorporate it into a unique targeted event brand. Staying consistent with brand colors and font style help the customer to recognize your brand. Repetition is a powerful tool when it comes to branding. When your Branding is cohesive across all media channels and print collateral, you are sending the message to your customers that you are well organized and have thoroughly spent the time to define who you are as a company, and the message you intend to share at your event.
Do you have an event coming up that you’re hoping to blow people’s minds with? Click here to begin a quote or receive a free consultation. We have plenty of solutions that match your needs and your budget.